The client requested a website to help them highlight their Estate Planning, Pet Trust, and Notary services. I designed the website using Figma and developed it on the Squarespace platform.
Additionally, I created a custom logo that creatively incorporates a heart and paw, symbolizing how estate planning can provide care and protection for both your loved ones and your furry companions.
I designed a simple layout in Figma that could easily be plugged into a Squarespace template and styled to match the brand. The goal was to create a website that felt approachable and clean, avoiding the typical clutter of legal jargon commonly found on lawyer websites. The focus was on delivering a user-friendly experience that feels personable and accessible.
I selected a color palette and typography that align with the client’s brand personality and tone, ensuring a cohesive and visually appealing website design.
The client also requested the inclusion of a blog. They wanted to be able to share valuable content and engage with the community more effectively. This feature provides an opportunity for them to connect on a deeper level with their audience.
I designed a business card that strikes a balance between clean, professional aesthetics and a touch of personality through the thoughtful integration of the logo mark. The goal was to create a card that not only reflects the brand’s identity but also resonates with the client, making it something they would be excited to share.
I then created simple ads designed for use on platforms such as Yelp, Google Marketplace, and other online marketplaces to effectively showcase the services offered.
This was a quick turnaround freelance project where I had the opportunity to collaborate closely with the client, ensuring a smooth and timely launch of their business in the Bay Area. The quick turnaround allowed them to begin offering their services right away.
It was a rewarding project that reminded me of the joy of incorporating a client’s unique personality into the design—something that's often limited in more corporate settings. It was a refreshing opportunity to be more creatively hands-on and truly capture the essence of their brand.
